Iveco Australia


MICE 2015
GROW YOUR BUSINESS
MICE 2015 is a trade-dedicated event, a staple for Australasian cafe and coffee busnesses in sourcing new suppliers and connecting with existing ones.

Engage with business decision makers in person
As Australasia’s top coffee trade show, the event attracts key decision makers from leading coffee businesses. MICE2015 is a chance to skip the middle man, and connect with these decision makers directly.

CONNECT WITH NEW CUSTOMERS AND DISTRIBUTORS
One in five visitors is at the show have the power to make purchasing decisions, meaning that thousands of potential customers will visit your stand daily.

PROMOTE NEW PRODUCTS & SERVICES
MICE is the go-to spot to check out the latest in coffee technology and services.

BUILD YOUR BRAND SUPPORT RESELLERS
Engaging with existing customers is a key component to maintain your business. At MICE2015 you’ll see most of your customers all in one spot.

POSITION YOURSELF AS AN INDUSTRY LEADER
MICE2015 will not only attract the region’s top brands, but prominent coffee-related companies from all over the globe. Ensure your company is on the exhibitor list and positioned as a leader within the modern coffee industry.
GENERATE LEADS AND SALES
Feedback from previous shows proves that the quality of attendees directly translated into sales closed on the stands and a high number of sales leads.

CAPITALISE ON YOUR MAJOR MARKETING CAMPAIGN
MICE2015 will provide the ideal platform, allowing you to bring to life your marketing campaigns by engaging directly with existing and potential customers.

ENGAGE IN TRADE AND PUBLIC COMMUNICATION
MICE2015 will ensure that your brand receives recognition in the international coffee community, alongside the world’s top coffee industry representatives.

QUALIFIED/ENGAGED AUDIENCE
MICE2015 attendance will be restricted to trade only for two days, and the quality of attendees is set to be one of the best on the 2015 international calendar.

ASIA PACIFIC
Asia is a booming coffee market, and Melbourne has gained a cult-following as a regional beacon that leads the specialty coffee scene. MICE welcomes a significant number of attendees travelling from neighbouring Asian nations to learn from Australia’s coffee culture.
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2015 Exhibitor list
registration - open soon