MICE 2016 BROCHURE
Click here to download the MICE2016 brochure and find out more regarding the show and benefits of exhibiting.
GROW YOUR BUSINESS
MICE2016 is a trade-dedicated event, a staple for Australasian café and coffee businesses in sourcing new suppliers and connecting with existing ones.
ENGAGE WITH BUSINESS DECISION MAKERS IN PERSON
As Australasia’s top coffee trade show, the event attracts top leadership from leading coffee businesses. MICE2016 is a chance to skip the middle man, and connect with these
decision makers directly.
CONNECT WITH NEW CUSTOMERS AND DISTRIBUTORS
Around one in five visitors is at the show have the power to make purchasing decisions, meaning that thousands of potential customers will visit your stand daily.
PROMOTE NEW PRODUCTS AND SERVICES
MICE is the go-to spot to check out the latest in coffee technology and services.
BUILD YOUR BRAND, SUPPORT RESELLERS
Engaging with existing customers is a key component to maintain your business. At MICE2016 you’ll see most of your customers all in one spot.
POSITION YOURSELF AS AN INDUSTRY LEADER
MICE2016 will not only attract the region’s top brands, but prominent coffee-related companies from all over the globe. Ensure your company is on the exhibitor list and positioned as a leader within the modern coffee industry.
GENERATE LEADS AND SALES
Feedback from previous shows proves that the quality of attendees directly translated into sales closed on the stands and a high number of sales leads.
CAPITALISE ON YOUR MAJOR MARKETING CAMPAIGN
MICE2016 will provide the ideal platform, allowing you to bring to life your marketing campaigns by engaging directly with existing and potential customers.
ENGAGE IN TRADE AND PUBLIC COMMUNICATION
MICE2016 will ensure that your brand receives recognition in the international coffee community, alongside the world’s top coffee industry representatives.
MICE2016 attendance will be restricted to trade only for two days, and the quality of attendees is set to be one of the best on the 2016 international calendar.
Asia is a booming coffee market, and Melbourne has gained a cult-following as a regional beacon that leads the specialty coffee scene. MICE welcomes a significant number of attendees travelling from neighbouring Asian nations to learn from Australia’s coffee culture.
Documents - Overseas Visitors
Overseas visitors please visit the Department of Immigration website at www.immi.gov.au for important travel information. Residents from most countries require visa to enter Australia. Please ensure you allow enough time for your application to be processed. Please also refer to the forms below for more information on applying for a visa.
Please refer to the document below for important information on customs and immigration into Australia.
Travel and accommodation information
Our travel partner, Corporate Traveller, is able to assist all exhibitors and visitors with their accommodation and travel needs for the duration of MICE, as well as before and after the show.