Product Innovation Awards

Product Innovation Awards

The highly successful MICE Product Innovation Awards are returning for their second year.



PEOPLE’S CHOICE (judged by visitors to MICE)
JUDGES CHOICE – 1st, 2nd, 3rd (judged by a three-person independent panel)


Entrant is a registered exhibitor at MICE 2017.

Individual or business has invested in creating a new product, technology or service over the last 12 months.

The product, technology or service is not in common usage by the industry and is significantly different to other pre-existing market options/solutions.

The product, technology or service addresses a need, solves a problem or provides an upgraded/updated service to the industry.

The product, technology or service provides an advantage, whether this be related to industry as a whole or to an individual operation, in the form of service delivery, cost savings, commercial advantage or otherwise.


Monday 13 March: entries close

Monday 27 March: products to be delivered to Melbourne Showgrounds by no later than 10:00am (if not possible, any supporting documentation – hardcopy or electronic – should be submitted to event organisers by no later than COB Friday 24 March)

Tuesday 28 March: judges’ shortlist will be released

Thursday 30 March: voting opens at MICE2017 for the People’s Choice category

Saturday 1 April: winners announced at 4:15pm on the Main Stage at MICE2017