Product Innovation Awards

Product Innovation Awards

The highly successful MICE Product Innovation Awards are returning for their second year.

Entries are now closed.


PEOPLE’S CHOICE (judged by visitors to MICE)
JUDGES CHOICE – 1st, 2nd, 3rd (judged by a three-person independent panel)


Entrant is a registered exhibitor at MICE 2017.

Individual or business has invested in creating a new product, technology or service over the last 12 months.

The product, technology or service is not in common usage by the industry and is significantly different to other pre-existing market options/solutions.

The product, technology or service addresses a need, solves a problem or provides an upgraded/updated service to the industry.

The product, technology or service provides an advantage, whether this be related to industry as a whole or to an individual operation, in the form of service delivery, cost savings, commercial advantage or otherwise.


Monday 13 March: entries close

Monday 27 March: products to be delivered to Melbourne Showgrounds by no later than 10:00am (if not possible, any supporting documentation – hardcopy or electronic – should be submitted to event organisers by no later than COB Friday 24 March)

Tuesday 28 March: judges’ shortlist will be released

Thursday 30 March: voting opens at MICE2017 for the People’s Choice category

Saturday 1 April: winners announced at 4:15pm on the Main Stage at MICE2017