Melbourne International

COFFEE EXPO

20-22 March 2025

Melbourne Convention & Exhibition Centre, 10am-5pm daily

Welcome

MICE 2025
MICE 2025

THE WORLD’S DESTINATION FOR COFFEE

Come to learn from the best minds in the hospitality sector.

Come to taste the best coffee in the world from Australia’s favourite roasters.

Come to connect with the industry at the only dedicated coffee event in the southern hemisphere.

Platinum Sponsors

Gold Sponsors

Event Sponsors

Industry Partners

Media Partners

Charity Partners

Numbers

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speakers
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exhibitors
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SpecialGuests

Featured Speakers

schedule

CAFÉ EDUCATION

10:45am - 11:30am

The Power of Signature Drinks

Discover why signature drinks are influencing café menus, how to balance flavour with creativity, and learn how to integrateDiscover why signature drinks are influencing café menus, how to balance flavour with creativity, and learn how to integrate signature drinks into your workflow. This panel session will deep-drive into the profit benefits of menu diversity, and touch on the matcha madness sweeping the country! 

Danni Choy

Natalie Latimore

Duy Nguyen and Shy Akter

11:45am - 12:30pm

How to create the ultimate Café Menu

Hear from some of the country’s leading café chefs about current menu trends, how to balance price point and customer expectations, maximise menus on a budget, learn when to change a menu, new ingredients on the rise, and whether it’s time for the ‘smahed avo’ to make a move.

Garry Rodakis

Ben Richardson

Dave Stewart

12:45pm - 1:30pm

The Tipping Point: The Crucial Role of Tech In Empowering The Best Hospitality Operators, Brought To You By Ordermentum

Taufiq Khan

1:45pm - 2:30pm

In Conversation with La Marzocco: Coffee Traceability & Sustainability with Arthur Karuletwa

Making his MICE debut from the United States, Arthur Karuletwa will share his experience of being a product of the Rwanda genocide and educating the world on coffee as a force for good in this intimate one-on-one session.

Arthur Karuletwa 

2:45pm - 3:30pm

How To Position Your Business For Success

Want to start a café from the ground up? Keen to expand your business? Hear from industry experts about building your audience, how to scale and save costs, the importance of café efficiency, and the commonalities all successful and healthy cafés share. Experts will also address the current state of the Australian café landscape, the biggest challenges facing café operators, and how to be a profitable café in today’s challenging landscape.

Wes Lambert

Ray Strongman

Ben Irvine

3:45pm - 4:30pm

How To Optimise Social Media, Customer Experience and Brand Building

Learn how to use social media as a tool for customer engagement, boost followers, and integrate into your business without strippping hours from your workflow. This session will also touch on building customer experience and the importance of using music to create ambience, mood and atmosphere.

Benjamin Vaughan

Sarah Dore

Sam Sidney

10:45am - 11:30am

Espresso Economics: Balancing Rising Costs and Consumer Expectations

The cost of coffee has skyrocketed, but where does the responsibility lie to make price increases across the supply chain. We hear from a producer, green bean trader, coffee roasters and cafe owner about managing the price crisis and what it means for their business. This is a must-hear conversation on one of the biggest topics impacting the global coffee sector.

speaker-1

Andrew Low

speaker-2

Luke Terrey

speaker-3

Andre Selga

speaker-4

Abdullah Ramay

speaker-5

Matheus Cripa

11:45am - 12:30pm

Retention Strategies for Staff and Consumers

Want to employ the right people for your business? Need a plan to maintain retention and staff turnover? This panel will discuss practical hiring tips to overcome staffing challenges in the café environment, and how to connect with customers and turn a one-off visitor into a regular one.

speaker-1

Jeremy Regan

speaker-2

Amelia Hicks

speaker-3

Dylan Blackman

speaker-4

George Skell

1:15pm - 2:00pm

Sustainable Sips & Ethical Sourcing

The advice every small business owner needs to hear about reusables, renewables, and EPA changes.

speaker-1

Saxon Wright

speaker-2

Dylan Rowe

speaker-3

Jacob Mahoney

2:15pm - 3:00pm

In Conversation with La Marzocco: Integrating Coffee into a Premium Brand Experience.

What do the Sydney Swans and JLL have in common? These brands have partnered with La Marzocco to curate a premium brand experience. This panel will discuss the importance of a leading coffee offering, how the partnership add values to customers, and how its superior offering is helping the brands succeed on the footy field, and in the property market.

speaker-1

Barry Moore

speaker-2

Drew Arthurson

speaker-3

Alana Hanaford

10:30am – 11:15am

The Future of Coffee

What does the future of the coffee market look like? What products should we have our eyes on, what will become a market disrupter, and how can we appeal to the next-gen of coffee drinkers. We explore all!

speaker-1

Kirk Pearson

speaker-2

Connor Nestor

11:30am – 12:15pm

In Conversation with La Marzocco: Hospitality and Workflow with Patricia Coffee Brewers

Bowen Holden and Pip Heath from Patricia Coffee explain the key to market longevity, how to achieve workflow at speed, the importance of good design, and how to embrace new technology when the time is right. Experience a conversation with the leaders behind one of Melbourne’s most iconic specialty coffee venues.

speaker-1

Brydon Price

speaker-2

Bowen Holden & Pip Heath

1:00pm - 1:45pm

In Conversation with La Marzocco: The importance of incorporating social responsibility into your business

Why it's important to serve the community beyond coffee orders. Discover how to make a positive impact with minimal effort, where the opportunities lie, and how to engage your café community with important social causes.

speaker-1

Liz Bayrak

speaker-2

Celeste Norris

speaker-3

Hannah Brennan

2:00pm - 2:45pm

Straight to the Source: 1-on-1 With Coffee Farmers

We consume coffee every day, but have you ever met the producer behind the beans? Join this international panel of producers for an exclusive chat on the realities behind coffee production, challenges facing this livelihood, and how we can support the profession for the longevity of your favourite cup.

speaker-1

Haiya Zhang

speaker-2

Thainá Afonso de Carvalho

speaker-3

Deyvid Oliveira Leandro

speaker-4

Gabriel Nunes

8:45 AM - 9:30 AM

Expansion On A Global Scale

Industry leaders share their stories on doing business overseas, how approach the international market, the realities no-one talks about, identifying emerging hot spots, and how to build community in a foreign city.

speaker-1

Shae Macnamara

speaker-2

Michael Meates

speaker-3

Jody Leslie

9:30 AM - 10:15 AM

Changing Coffee Culture: The Megatrends Shaping Its Future

Where will future growth come from? What are the rising varieties of coffee culture. Will coffee be available in 2050?

speaker-1

Gerd Müller-Pfeiffer

8:45 AM - 9:30 AM

Coffee At Scale

Deep-dive into the Australian quick-service sector, discussing the evolution of the foodservice category, growing consumer connection, coffee pricing, and balancing quality vs volume. Discover the coffee commitment and growth plans from some of the industry's largest brands including McCafé, 7-Eleven and Soul Origin.

speaker-1

Jared Chapman

speaker-2

Liam O’Brien

speaker-3

Sam Taylor

9:45 am - 10:15 am

The Supply Challenges We Face

The roadblocks behind green bean transportation and logistics, the pricing crisis and its impact across the supply chain, and solutions to drive the industry forward – now and into the future.

speaker-1

Luke Terrey

speaker-2

Stephen Bannister

speaker-3

Angelo Augello

speaker-4

Dominic Enthoven

tickets

Ticket pricing

All Day Access

For coffee aficionados

$ 43.95 per visit

Access to the exhibition floor and education series on one day
Demonstration stages and interactive experiences
Melbourne Coffee Festival – bar, DJs and more

UPGRADE YOUR TICKET
to include access to the GCR Symposium

Access All Areas

For the ultimate MICE experience

$ 78.95

Access to the exhibition floor and education series across all three days
Demonstration stages and interactive experiences
Exclusive wristband for Melbourne Coffee Festival – bar, DJs and more
VIP access to the official MICE After-Party, with drinks voucher

UPGRADE YOUR TICKET
to include access to the GCR Symposium

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