MICE has garnered a reputation across the Asia Pacific region as the premier and most dynamic coffee-centric event. Since its inception in 2012, it has evolved into an indispensable gathering for all members of the coffee industry.  

MICE serves as a vital platform bringing together café proprietors, roasters, equipment producers, service providers, and others, fostering genuine business prospects.  

The exhibition offers abundant networking avenues, complemented by Melbourne Coffee Week, undoubtedly the highlight of the year! 

Across the three-day show, MICE will offer unparalleled features where education, innovation and experience collide under one roof.