Now in its ninth year, MICE is known throughout the Asia Pacific as the largest and most exciting dedicated coffee event. A phenomenal 11,043 café owners, roasters, baristas, equipment manufacturers, service providers and more flocked to the Melbourne Showgrounds in 2018.

After a highly successful MICE2019 we are pleased to announce that next year MICE will host the 2020 World Barista Championship, taking place from 4-7 May 2020.

For exhibitors, MICE provides a platform for companies that supply the café industry to connect with leading decision makers, enabling them to grow their business by participating in this dedicated three-day event.

Want to showcase your products and services?