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Melbourne International Coffee Expo

MICE welcomes new leadership team

The Melbourne International Coffee Expo is proud to introduce a new leadership team who will be on hand to help make this year’s expo the best so far.

Simon Coburn – Show Director

Simon Coburn joined the Prime Creative team in 2014, bringing almost a decade of extensive experience in the events management field. Simon has been responsible for directing major events and exhibitions in Australia and Asia, and leading delegations throughout Europe, Asia and the Middle East.  As a senior manager for one of Australia’s peak industry bodies Simon was responsible for directing the National Convention, Trade Show and Awards for Excellence, in the Australian Horticultural industry.


Hannah Ryan – Events and Marketing Manager

No stranger to MICE, we’re excited to announce that Hannah has been promoted to the position of Events and Marketing Manager, Prime Creative Media. Hannah has worked for the past 18 months as Event Assistant, helping manage The Coffee Experience, MICE, and one of Australia’s largest trade shows.


Christine Grimard – Competitions and Conferences Manager

Christine Grimard has worked at Prime Creative Media for the past five years, as Group Editor responsible for BeanScene and Global Coffee Report Magazine, and also as the Director of the international GCR Symposium series. She is a current board member of the Australian Specialty Coffee Association, and will be looking after the successful coordination of competitions and conferences for Prime Creative Media, while continuing her role overseeing coffee media.