Evoke quick coffee catchup
This week we talk with legendary Evoke Coffee roaster Warwick Shemilt and discuss inspiration, greatest achievements, café culture and coffee!
MICE: Who would you like to have a coffee with and why?
Warwick Shemilt: Procopio Cuto – Café Procope.
In 1689 Prodcopio Cuto opened a café in Paris. He spawned the café culture as we know it today, with an understanding that Coffee is not simply a drink but a social event to be shared. To drink and chat with him and his regulars, such as Rousseau and Voltaire, would be an experience not to be missed.
MICE: What inspires you?
WS: The consumer still inspires us, we love working with our Café partners to ensure we are bringing the best to market for their patrons and their café.
MICE: What is your favourite day of the week and why?
WS: Roast days – Are always the best days of the week. Whether it is Wednesday, Thursday, whenever, the intoxicating smell of freshly roasted coffee, is one we will never tire of.
MICE: What is your greatest achievement?
WS: Every time we establish a new blend for a café partner is our greatest achievement. Knowing we have created a bespoke blend that perfectly reflects our partners café and patrons is what we set out to achieve everyday.
MICE: What’s one thing people may not know about Evoke?
WS: That we aren’t simply just a coffee roastery, we cater to training needs, machine servicing, and much more. We offer the complete solution from concept to customer.
Evoke Coffee will be located at position number 37 at MICE2018 – make sure you go past and check them out!