Cottle Coffee to debut at MICE2019
Cottle Coffee, a family-owned coffee roaster that has been roasting in Melbourne for the last 50 years, is set to make its MICE debut when the show kicks off in just over a week’s time. Fourth generation coffee roaster and current owner Richard Cottle recently took the time to tell us a bit more about the family business.
Q: How did Cottle Coffee first start out?
A: It started with Bruce Cottle – with three generations of family industry experience, he had a vision to have his own company to continue to drive his passion for coffee in the market. In 1976 he purchased L.D. Lazarus, a roaster that had been operating in South Melbourne since 1912. In 2015, Cottle Coffee opened in South East Asia, with a roaster in Malaysia under myself, continuing our coffee journey through these exciting times.
Q: As a first time exhibitor at MICE, what aspect of the show are you most excited about?
A: Cottle Coffee has been one of the most well-established wholesale brands in Melbourne for many years and as a first-time exhibitor at MICE, we are looking forward to sharing our industry knowledge as well as showcasing our award-winning coffee blends. MICE will give us the opportunity to connect with the public eye and further establish the reasons behind why we have been a staple coffee roaster in Melbourne for the last 50 years.
Q: What is your favourite origin and why?
A: Ethiopia – widely recognized as the birth place of coffee. Ethiopian coffee beans have changed the way coffee is consumed on a daily basis. The craft of Ethiopian processing has changed the way the world roasts coffee. From a generic Ethiopian washed coffee that has been widely used as a blend origin, to now producing some of the world best filter products as single origin and milk based drinks. In 2019, Ethiopia is now recognized as one of the best speciality coffee producers in the world.
Q: What is your favourite part about Melbourne’s coffee culture?
A: Melbourne is widely known as the coffee capital of the world, an epicentre for all things coffee. Being one of the most sophisticated markets in the world, the trends that this city has developed and subsequently to see these trends being driven throughout the coffee world market, makes the coffee culture here exciting. Year-to-year, it has evolved and continues to evolve forcing cafe owners and roasters to continue to evolve and set new market trends.
Q: What is your all-time favourite coffee experience?
A: The evolution of the coffee industry over 35 years and the opportunity for Cottle Coffee to be a part of the evolution and continued expansion throughout South East Asia .
Cottle Coffee will be taking over the MICE Espresso Bar on Friday 8 February – with just over a week until the show, now is the time to get your tickets!