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Melbourne International Coffee Expo

10 reasons why you should attend MICE2023

Let’s discover the 10 reasons you should not miss MICE2023

From August 14 to August 20, Melbourne will talk about coffee. Melbourne Coffee Week is a week-long celebration of all things coffee in the lead up to, and including, the Melbourne International Coffee Expo (MICE) held from the 17-19 August at the Melbourne Convention and Exhibition Centre.

This year, MICE2023 celebrates its 10th birthday. Come along and celebrate with us 10 years of an amazing show and all things coffee. MICE is known throughout the Asia Pacific as the largest and most exciting dedicated coffee event.

With favourite features and exhibitors returning, this is your chance to view everything you need for your café or hospitality business under one roof. Test the latest equipment from brands such as La Marzocco, La Pavoni and Nuova Simonelli, among many others.

MICE2023 gathers the best Australian and global roasters with the opportunity to personally meet and interact directly with the owners. Leading roasters that have already signed up for this year’s exhibition include DC Specialty Coffee Roasters, The Bean Cartel, True Artisan Café, Boston Bean Coffee Company and Monte Coffee Presented By Bean Alliance.

Within the exhibition, a dedicated section has been created to unify producers from across the globe. Origin Alley aims to expose the traders’ and growers’ products and services to the MICE audience. Brands such as Fairtrade Australia & New Zealand, FTA Coffee, Australia-PNG Economic, Development Program and many others will be joining us!

Having a strong and wealthy network is one of the key successes for an individual and a business. This is why MICE2023 is the perfect place for you or your company to meet with potential new clients and customers and also to foster current relationships. Whether you’re new in the market or you’ve got a lot of years of experience, MICE2023 provides you with the opportunity to expand your connections and build mutual trust.

Additionally, the show will feature the MICE Product Innovation Awards and Australia’s Richest Barista competition both held during the three-day show. As an attendee, you’ll be requested to vote your favourite amongst the MICE Product Innovation Awards finalists. Being a judge of a competition doesn’t happen every day!

Try delicious new aromas, test new machines, and get to know new businesses. These are all things that can happen at MICE2023!

Get your tickets before Friday 30 June to save up to $30 on your tickets to the Southern Hemisphere’s largest dedicated coffee expo.