Legacy Roaster, Bean Alliance Group leading the way in ethical sustainable coffee practices beyond MICE
Following the successful relaunch of the Monte Coffee: People. Places. Coffee at MICE, Melbourne-born legacy coffee roaster, Bean Alliance Group continues to be a pioneer in the coffee industry, focusing its sights on a series of impactful campaigns that champion ethical sustainability and organic awareness.
Bean Alliance Group, a distinguished Melbourne-based coffee roastery, has been at the forefront of the ethical and sustainable coffee movement. The company’s commitment to fostering a healthier and more sustainable future is evident through its leading brands, ‘Bean Ground & Drunk,’ ‘Fair Coffee,’ and ‘Global Cafe Direct,’ all of which are synonymous with responsible sourcing and ethical practices.
The journey towards sustainability began with the wrap-up of Fairtrade Fortnight, during which Bean Alliance Group’s brands played a pivotal role in raising awareness about the importance of ethical and fair trade practices in the coffee industry. Through these leading brands, Bean Alliance Group remains dedicated to ensuring that coffee farmers receive fair compensation for their hard work and dedication.
MICE served as a remarkable platform for Bean Alliance Group to showcase its commitment to quality and innovation. The launch of Monte Coffee, with its meticulously crafted blends and the introduction of the innovative & first of its kind in Australia, the La San Marco Leva Luxury Multi Boiler Espresso Machine, garnered widespread acclaim and reinforced Bean Alliance Group’s position as an industry leader.
Furthermore, the team at Bean Alliance has long been dedicated to innovation especially within the sustainability segment within the coffee industry. In a pioneering move, they became the first to collaborate with The Good Cup Paper Cup, presented by the team at Roastar and its innovative eco-friendly solution to takeaway cups. This partnership not only demonstrated Bean Alliance’s commitment to reducing environmental impact but also showcased their forward-thinking and expertly approach to coffee packaging. It’s a testament to their dedication that The Good Cup, with Bean Alliance’s customised Monte Coffee cups, went on to win the prestigious Product Innovation Award at the Melbourne International Coffee Event, further solidifying Bean Alliance’s position as a leader in coffee industry innovation.
Fast forward to the next step in their sustainability journey, Bean Alliance Group proudly announces its participation as a 5x Gold Sponsor for Australian Organic Awareness Month. This annual event, dedicated to highlighting the significance of certified organic products, aligns perfectly with the ethos of Bean Alliance Group. During this month-long campaign, Bean Alliance Group will shine a spotlight on its certified organic brands, including ‘Bean Ground & Drunk,’ ‘Fair Coffee,’ and ‘Global Cafe Direct,’ products that embody the values of sustainability, health, and environmental consciousness.
Bean Alliance Group’s commitment extends beyond the organic product offerings; it is also deeply embedded in education and empowerment behind these certifications. The company aims to address the common questions that often plague the organic industry – why organic, what is organic, where to buy, and how to trust the authenticity of organic products. The answer is simple: consumers are encouraged to look for the “bud logo” on their products throughout Australian Organic Awareness Month, knowing that Bean Alliance Group stands as a trusted roaster and its brands are of quality and authenticity.
Ms Susan Castle, Marketing Director and Founder of bean ground & drunk, expressed their excitement for the #AOAM23 campaign and stated, “We are committed to lead by example within the coffee industry’s future by promoting ethical and sustainable practices. Our participation as a 5x Gold Sponsor for Australian Organic Awareness Month reflects our dedication to raising awareness and educating consumers about the benefits of organic choices. Our back-to-back-to-back campaigns illustrates not only our dedication to making responsible choices easy for consumers but also supporting coffee growers back at origin.”
Join Bean Alliance Group in its mission to create a healthier, more sustainable future for the ecological whole. Look for the bud logo on your products this month and discover the authentic taste of ethical and sustainable coffee.
