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Melbourne International Coffee Expo

MICE to launch Café Owners education sessions in 2024

The Melbourne International Coffee Expo has announced it will be offering education sessions for café owners at its 2024 event, taking place from 12 to 14 May at the Melbourne Convention and Exhibition Centre.  

The education sessions will support café owners in helping them to run better businesses, with topics including scaling operations, branding, design, upselling skills, and more. The sessions will give café owners another reason to visit Australia’s largest dedicated coffee tradeshow, in addition to scouting the best products and services for their business.  

The sessions will be organised in partnership with BeanScene magazine, who has a strong history of supporting café owners with the most in-depth information available.  

“We are so exciting to bring BeanScene magazine to life through these educational sessions,” says Sarah Baker, Editor of BeanScene magazine. “We love seeing café owners succeed, and we know that by providing them with the best information to make key business decisions, we can support their growth, and that of the industry as a whole.”  

Event organisers are expecting to see the strongest turnout of café owners at MICE2024, with the education sessions promoted through BeanScene’s database to tens of thousands of café owners in the lead-up to the event.  

Café owners interested in participating in the education sessions can get their early bird tickets to MICE HERE. 

Any businesses looking to take part in the education sessions can get in touch with organisers to discuss their participation

For more information, get in touch with organisers to discuss your participation.