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Melbourne International Coffee Expo

Australia’s Richest Barista announces first three sponsorships, opportunities selling fast

As the premier event in the Australasian coffee industry, Melbourne International Coffee Expo (MICE) is thrilled to announce the return of the Australia’s Richest Barista competition from 12 to 14 May 2024, at the Melbourne Convention and Exhibition Centre.

The competition offers an exceptional platform for companies to get their products into the hands of Australia’s best baristas through a range of exciting sponsorship opportunities. Gain unparalleled visibility for your brand in front of the global coffee industry and coffee lovers alike.

The competition has already confirmed some notable sponsorships from esteemed brands within the industry. Leading the charge is Riverina Fresh, a prominent name in the dairy industry renowned for its premium, farm-fresh milk.

“Riverina Fresh, a trusted partner for almost a decade, plays a crucial role in ensuring the highest quality milk for our baristas.” MICE Show Director Lauren Chartres said.

Naked Syrups and BRITA Professional have also renewed their sponsorship for 2024. Known for their syrups, flavourings and beverage powders, Naked Syrups encourage creativity when it comes to creating the perfect coffee-based beverage. BRITA Professional, a globally recognised water filtration expert, guarantees that the water used throughout the competition meets strict parameters to ensure the best coffee-drinking experience for judges.

“These strategic partnerships provide the competition with some of the best products available for the coffee industry,” Lauren said. “We are grateful for the continued support of these industry-leading companies.”

Limited sponsorship opportunities are still available. Get in touch to discuss the best way to position your brand at the forefront of the most exciting barista competition of the year.