NZSCA joins MICE 2026 as an official Association Partner
Image: Property of Prime Creative Media
The Melbourne International Coffee Expo (MICE) is proud to announce a new association partnership with the New Zealand Specialty Coffee Association (NZSCA) for its 13th edition of the show, strengthening global collaboration across the specialty coffee industry.
As the national industry body representing specialty coffee stakeholders in New Zealand, NZSCA plays a vital role in supporting communication, professional development and coffee excellence across the sector. Its partnership with MICE reinforces a shared commitment to education, industry connection and the exchange of ideas that shape the future of coffee.
MICE is the Southern Hemisphere’s leading coffee trade event, bringing together café owners, roasters, suppliers, producers and decision makers from across Australia and beyond. The addition of NZSCA as an association partner further cements MICE’s position as a global meeting point for the specialty coffee community.
Through this partnership, NZSCA members will gain direct access to MICE’s education programs, industry conversations and networking opportunities, while contributing valuable perspectives from New Zealand’s dynamic and highly regarded coffee scene. NZSCA members will enjoy complimentary access to all three days of MICE 2026. Siobhan Rocks, General Manager of Events at Prime Creative Media, said the partnership reflects MICE’s focus on meaningful industry collaboration.
“NZSCA represents a highly engaged and forward-thinking coffee community. This partnership supports deeper trans-Tasman dialogue and reinforces MICE as a place where the industry comes together to learn, connect and plan what’s next.”
The partnership aligns with MICE’s ongoing work alongside industry associations to ensure the event delivers practical value, relevant education and genuine opportunities for connection across the coffee supply chain.
Learn more about the association, and sign up, here: https://nzsca.org/
MICE 2026 will take place from 26–28 March 2026, bringing together the people, ideas and businesses shaping the future of coffee. Secure your ticket to the world’s trusted and proven destination for coffee.
