MICE 2025

What's on

Explore what’s on at MICE2025

In 2025 the event will feature more roasters than ever before, more education opportunities across multiple stages and more demonstrations to enhance the skills of seasoned professionals and at-home baristas.

There will also be more recognition for industry success across the Product Innovation, Australia’s Favourite Coffee and inaugural Coffee Industry Hero Awards.

The Official MICE After-Party will also return, unlike you’ve ever seen it before!

Education

Come to learn

Café Owners Education Series

Supporting café owners to run stronger and more effective businesses with practical
advice about pricing, marketing, workplace efficiency and more.

Global Coffee Report Leaders Symposium

Back bigger and better in 2025, the Global Coffee Report Leaders Symposium will tackle
the big issues over two breakfast sessions.

Demo Stages

See behind the machine! Designed to upskill everyone from the most seasoned coffee
professional to the home barista.

Features

Come to play

Roasters Playground

More roasters than you’ve EVER seen at MICE before! Come and taste the best coffee in
Australia from more than 30 roasters.

Melbourne Coffee Festival

Relax in the lounge, have a cocktail at the bar, and get up on the dance floor with our
resident DJ – you’ve never seen anything like this at MICE before.

Official MICE After-Party

That’s right – we’re bringing it back! With custom cocktails, DJs and hosting the inaugural
Coffee Industry Hero Awards, the After-Party is not to be missed. Book your tickets now to
secure your spot.

Awards

Come to celebrate

Australia’s Favourite Coffee

We need your help to decide the winner of Australia’s Favourite Coffee award! Simply visit
participating roasters on-stand at MICE, taste their coffee, and vote on your favourite
using the QR code at their stand.

Product Innovation Awards

Recognising the latest in new products and equipment in the Australian coffee and café
industry.

Coffee Industry Hero Awards

Celebrating individuals who have helped to grow the Australian coffee and café industry
into what it is today.