Since its inception in 2012 MICE has become one of the world’s most dynamic, innovative, and essential coffee tradeshows. 

In 2026, the three-day expo will take place from 26 to 28 March, when industry movers and shakers from around the world will gather to witness the latest equipment releases and new technology from manufacturers, experience origin with international green bean representation, share knowledge with industry leaders via educational platforms, and do business under one roof.