Since its inception in 2012 MICE has become one of the world’s most dynamic, innovative, and essential coffee tradeshows.
In 2026, the three-day expo will take place from 26 to 28 March, when industry movers and shakers from around the world will gather to witness the latest equipment releases and new technology from manufacturers, experience origin with international green bean representation, share knowledge with industry leaders via educational platforms, and do business under one roof.
For the ultimate MICE experience on a day of your choosing
Access to the exhibition floor and education series on a day of your choosing
Demonstration stages and interactive experiences
MICE Town Square
For the ultimate MICE experience throughout the event
Access to the exhibition floor and education series across all three days
Demonstration stages and interactive experiences
Access to MICE at Night on Friday 27 March, 4pm-6pm
MICE Town Square
Exclusive industry knowledge + complimentary access to MICE
Access to the exclusive three-hour GCR Leaders Symposium
A two-course sit-down breakfast, complete with barista-made coffee
Inspiring international keynote speakers and expert panellists
Complimentary entry and access to all 3 days of MICE
Enjoy the ultimate awards night + opening party on Thursday 26 March
Access to the Coffee Industry Heroes Awards + MICE Opening Party
Join us for a fun and memorable night celebrating the coffee industry’s top professionals—recognising excellence, passion and the people shaping the future of coffee.
The world’s destination for coffee