MICE reflects on its 2024 event
Melbourne International Coffee Expo is open for business. The popular Southern Hemisphere event is embarking on a new era promising a strong brand identity, more diverse audience, and greater value than ever before. There are few coffee expos in the world that
Café Owners Education Series set to return to MICE2025
After popular demand for knowledge and education at this year’s Melbourne International Coffee Expo (MICE), event organisers have confirmed the Café Owners Education Series will run again at MICE2025, taking place from 20 to 22 March, 2025. The educational platform, sponsored
MICE Product Innovation Awards Announced
The MICE Product Innovation Awards finalists have been announced. Congratulations! The Awards will recognise the best innovations from exhibitors in 2024. The Awards offer the chance for exhibitors to showcase their newest products to the wide-ranging MICE audience. Products are judged by
MICE announces Australia’s Favourite Coffee Award
For the first time in 2024, the Melbourne International Coffee Expo (MICE) will host an on-site competition to crown Australia’s Favourite Coffee. Australia’s Favourite Coffee Award will be the first competition in Australian history solely judged by consumers and café owners,
Discover Advertising Opportunities at MICE2024
Presented by BeanScene Magazine and Melbourne International Coffee Expo, the MICE Showguide presents an unique opportunity to showcase your brand within Australia’s coffee industry. The Guidebook will appeal to everyone – from casual coffee lovers to the most educated industry professionals – and is sure to
MICE2024 launches Valentine’s Day promotion
The 2024 Melbourne International Coffee Expo (MICE) is sharing the love for coffee with a buy one ticket get one free campaign from Monday 12 February until Wednesday 14 February 11:59pm. Purchase a ticket and it will be emailed straight to
Volunteers required for 2024 Australia’s Richest Barista competition
The 2024 Australia’s Richest Barista competition is seeking volunteers for this year’s event. There are a number of volunteer positions required for the running of the event, including stage runner, time keeping and score keeping. The event will take place at
Melbourne International Coffee Expo announces new leadership
Prime Creative Media is excited to announce the appointment of Siobhan Rocks as the new General Manager of its Melbourne International Coffee Expo. Siobhan is an experienced events executive, having spent many years in senior roles at Diversified Communications. Her experience
Indulging in Roasting Artistry at MICE2024
MICE2024 is gearing up for an extraordinary celebration of coffee culture focusing on the pivotal role that roasters play in shaping the world of coffee. Roasters Marketplace Recognising the challenges that many roasters face when it comes to being onsite for a
Australia’s Richest Barista announces first three sponsorships, opportunities selling fast
As the premier event in the Australasian coffee industry, Melbourne International Coffee Expo (MICE) is thrilled to announce the return of the Australia's Richest Barista competition from 12 to 14 May 2024, at the Melbourne Convention and Exhibition Centre. The competition