The Melbourne International Coffee Expo (MICE) is Asia Pacific’s largest dedicated coffee event. Over 140 exhibitors and around 11,000 visitors regularly attend the expo, which has become a beacon for the Asian Pacific coffee market.

Event sponsorship is the ideal opportunity to put your brand centre stage in the year ahead. Exclusive Sponsorship Packages are now available to promote your corporate identity and to advertise your products and services leading up to, during, and post-MICE.

We deliver value to our sponsors with multi-faceted media packages that deliver your key branding statements across multiple platforms. More than just putting your brand centre stage at this major event, we deliver valuable print, web, e-newsletter, and social media coverage in all our sponsorship offers. Each Sponsorship Package is designed to be used as a creative marketing tool to showcase your products and services to the Australian coffee industry.