Whether you are a professional looking to upgrade your coffee equipment and technology, or you’re a coffee lover in search of the latest trends, MICE attracts over 11,000 attendees each year and provides the opportunity to explore and embrace the latest happenings in the industry.

Over a three-day period, you will meet with hundreds of new customers to drive your business forward. MICE2025 is the only dedicated coffee event, secure your spot before time runs out.