MELBOURNE INTERNATIONAL

COFFEE EXPO

4-6 March 2027

Melbourne Convention & Exhibition Centre

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EARLY BIRD PRICING ENDS SOON!

Day Pass

A one stop shop experience!

$ 54.95

On a day of your choosing, your Day Pass includes:

- Access to the exhibition floor with exhibitors representing all segments of the supply chain

- Entry to the Café Owners Education Series

- Experience the Roasters Playground

- Participate in live demonstrations, cuppings, tastings and more


3-Day Pass

For the ultimate MICE experience!

$ 99.95

Your 3-Day Pass includes:

- Access to the exhibition floor with exhibitors representing all segments of the supply chain

- Entry to the comprehensive Café Owners Education Series program

- Experience all Roasters Playground sessions

-Participate in live demonstrations, cuppings, tastings and more

- Entry to MICE at Night on Friday 5th March 2027

GCR Leadership Symposium

The global boardroom of coffee!

$ 164.90

Your ticket includes:

- 2-course plated breakfast, barista coffee and 3.5 hours of insights from leading international speakers and panellists

- 3-day MICE Pass with access to the exhibition floor with exhibitors representing all segments of the supply chain

- Entry to the comprehensive Café Owners Education Series program

- Experience all Roasters Playground sessions

-Participate in live demonstrations, cuppings, tastings and more

- Entry to MICE at Night on Friday 5th March 2027

VIP PASS

A free 3-Day Pass to MICE 2027 for café owners and operators

Requires application

Your VIP Pass includes:

- Complimentary 3-Day Pass (if application approved)

- Access to the exhibition floor with exhibitors representing all segments of the supply chain

-Entry to the full Café Owners Education Series program

- Experience all Roasters Playground sessions

-Participate in live demonstrations, cuppings, tastings and more

- Entry to MICE at Night on Friday 5th March 2027

*Friday 5th March Day Pass holders have access to MICE at Night included in their ticket.

Welcome

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THE WORLD’S DESTINATION FOR COFFEE

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CAFÉ EDUCATION

10:00 - 10:45 AM

The Real Cost of a Café Owner’s Dream: Property leases, rental tendency laws and what visa changes mean for your business

What does it take to start a café from scratch and how to maintain profitability once you do? A practical breakdown of the true costs of running a café with discussion no how to navigate property leases, rental tendancy laws, how to navigate smart conversations with landlords, what changes in visa laws mean for you business, how to manage staffing challenges. Lets discuss easy mistakes to make and how to have conversations that puts your business back on track.

11:00 - 11:45 AM

Surviving Year One of Café Operation

How not to fail in your first year of business. Discover the most dangerous phase of café ownership unpacked, exploring risk versus reward, common mistakes, and what operators must prioritise to survive the first 12 months.

12:00 - 12:45 PM

The $7 Flat White - and Climbing

How can cafés stay profitable without losing customers? A practical guide to pricing coffee in a high cost environment while protecting margins, customer trust and perceived value. This session will break down the financial levers that actually drive profitability and prove why being profitable isn’t an accident.

1:00 - 1:45 PM

The Reality of Business Expansion

Have that itch for a 2nd venue, 3rd or maybe a 4th? What needs to happen to make expansion a reality? How do you develop a plan for expansion while still maintaining the strength of your flagship. Hear from cafe operators who can speak from experience about the challenges, opportunities and timeframes to make business expansion possible

2:00 - 2:45 PM

Drinks that Break the Internet

From cold foam and pistachio milk to coffee mocktails, let's understand the complexities of coffee menus, how to create viral beverages that make commercial sense, and discuss what the rise of signature drinks means for single origin and microlot programs.

3:00 - 3:45 PM

The Coffee Pricing Conundrum

What do green bean prices really mean for café owners? Explore the impact of climate change, sourcing decisions, and whether the industry is any closer to closing the coffee value gap. What’s more, discover how to educate your customers on the price per cup.

4:00 - 4:45 PM

Sustainability that Actually Pays Off

What does sustainability really mean for cafés today? Explore how operators can implement environmentally responsible practices (packaging, waste reduction, energy, sourcing) without eroding margins, and where sustainability can actively drive customer loyalty and revenue.

12:00 - 12:45 PM

What Gen Z Customers Really Want and Are We Chasing the Wrong Target Market?

Understand what Gen Z values from a café menu; their expectations and spending habits with increased cost of living pressures and whether cafe owners are chasing the wrong demographic, with reports finding seniors are Australia's biggest consumers thanks to their disposable income.

1:00 - 1:45 PM

The Cost of Being a Café Operator

An honest look at workload, people management, wages, overtime, compliance, credit card surcharges and how to move from constant survival to sustainable success.

2:00 - 2:45 PM

Small vs Big Café Menus, Hot vs Cold Beverages - You Be the Judge!

Explore how menu size impacts speed, margins and staffing, how cafés can strike the right balance without adding labour pressure and what are the must-have considerations to a strong menu that makes ordering easy and supports the venue’s bottom line.

3:00 - 3:45 PM

AI, Automation and the Future of the Coffee Bar

An exploration of how AI and automation are changing productivity, staffing and operations in the café market; whether the human touch still matters most and is the future of coffee 'cold'?

4:00 - 4:45 PM

How to boost revenue in your cafe with easy pivots to add profit

Discover marketing tips to keep your cafe front of mind and build new customers, from increased operating hours, run clubs and afterhour live music sessions to drive audience and build a sense of community.

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