Get involved

Exhibiting is the best way to showcase your brand to thousands of qualified attendees. MICE attracts over 11,000 attendees each year.

  • 35% café owners / senior management
  • 11% origin / traders
  • 21% roasters

Interested in showcasing your product at MICE? Fill out the form below and our team will get back to you with all the details.

Frequently asked questions

What are the costs of exhibiting at MICE?

We have large array of packages available ranging from shell schemes to space only sites.
Please contact the Event Organisers for costings on +61 3 9690 8766 or event.organiser@primecreative.com.au.

How do I become an Exhibitor?

Contact the Event Organisers on +61 3 9690 8766 or at event.organiser@primecreative.com.au.

What’s the difference between a "Shell Scheme" and "Space Only" stand?

A Shell Scheme stand is a booth set-up with walls, basic power & lighting, carpet and a front fascia with your company’s name.

Space only packages should be purchased with the intent to build a custom stand. No flooring, power, lighting or furniture is provided. At a minimum, exhibitors purchasing a space only package must lay carpet or raised floor and include a neat, enclosed back wall.

When are my Bump In and Bump Out times?

A detailed schedule will be released closer to the show. It is imperative that all Bump In and Bump Out times are strictly adhered to. If you are unable to bump in or out at your allocated time, please contact us on +61 3 9690 8766 or at event.organiser@primecreative.com.au.

Do I need insurance?

Each exhibitor must ensure that they have Public Liability Cover as listed in the exhibitor manual and coverage must extend from the start of the bump in period to the end of the bump out period. Exhibitors must provide a Certificate of Currency endorsing and noting the interest of the Event Organisers, Prime Creative Media Pty.Ltd. 11-15 Buckhurst Street, South Melbourne, Victoria 3205, Australia (ABN 51 127 239 212), for the said period. The insurance cover must also include liability for personal injury as well as damage to property.

How do I order furniture?

Our show builder ExpoNet will be in touch with you closer to MICE to arrange your furniture and power orders.