The Melbourne International Coffee Expo (MICE) will host the GCR Leaders Symposium from 20-21 March, a two-day event in the mornings before MICE, tiered at roasters, business operators and key industry decision markers.
Prime Creative Media Publisher and former Global Coffee Report Editor Sarah Baker will moderate the event, which is set to return after a sold-out 2024 event, with an extended schedule of panel discussions and international speakers.
• Global coffee hot spots: the next emerging coffee cities, doing business in a foreign market, how to carve your niche in a saturated market, how to take the next step in expansion, and what defines global business success.
• Changing coffee culture: The megatrends of a global industry including mergers, consolidation and acquisitions.
• The logistical challenges we face: transportation, supply chain and packaging obstacles the roasting community faces – now and into the future.
• Coffee at scale: the balancing act of coffee pricing for large companies, the evolution of quick-service coffee to embrace quality coffee, how it’s been done while growing consumer connection, and the role convenience businesses play in the coffee category.
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