DATE: TBC
LOCATION: TBC
START: TBC
The GCR Leaders Symposium will return to MICE2027 following another strong response from the coffee industry, building on the momentum of previous editions that brought together influential voices from across the global coffee sector.
Set to take place as part of the 2027 Melbourne International Coffee Expo, the premium morning event will once again unite leading roasters, café operators, green bean traders, and industry decision-makers for high-level conversations around the trends, opportunities, and challenges shaping coffee both locally and abroad.
Further details, speakers, and program announcements will be revealed in the lead-up to MICE2027.
We explore the expansion of quality coffee in the wider hospitality industry, learning from leaders in the premium events, petroleum and airport space on how they've embraced quality coffee at scale with speed and consistency to meet global customer demands.
Kate Langford
Mark McKenzie
Martin Nguyen
Examine the lessons of Starbucks Australia’s past, the realities behind its current resurgence, and the future of the brand as it looks to grow sustainably within Australia’s world-leading coffee culture.
Braeden Lord
Leading Australian roasters will detail how they have carved their path to success, whether size really does matter, and the key learnings of how to scale and grow in an evolving market. Learn about how to balance quality with volume, brand identity with point of difference, changing consumer preference and pricing margins, and how to become a profitable business among market volatility and a competitive landscape.
Craig Dickson
Mik Di Pacci
Andrew Low
Lachlan Ward
Discover how a new era of international coffee chains are making their presence felt in the Australian coffee market, the challenges and opportunities of starting a global roastery, and the pricing impact of geopolitical, economic, and climate pressures.
Winnie Nawei
Sonja Needs
Sasa Sestic
Louis-Philippe Boucher
Melbourne Convention and Exhibition Centre
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