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Exhibiting is the best way to showcase your brand to thousands of qualified attendees. MICE attracts over 11,000 attendees each year.

38% café owners / senior management

11% origin / traders

21% roasters

Interested in showcasing your product at MICE? Fill out the form below and our team will get back to you with all the details.

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MICE launched in 2012 with the purpose to connect buyers and sellers, and bring industry members together in a dedicated space. From the beginning, MICE was created as Australia’s first and only coffee-dedicated trade show; a time for the coffee industry in Australia to come together in one place, at one time.

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Melbourne International Coffee Expo (MICE) respects the privacy of our expo attendees and does not disclose any of their personal information to third parties. If you are contacted by anyone purporting to sell you an attendee list for the event, please be aware it is a scam and to report it to the Organiser.