The Melbourne International Coffee Expo (MICE) is your gateway to the vibrant coffee industry, and there’s no better time to get involved! By getting involved, you position your brand at the forefront of the coffee conversation, reaching over 11,000 passionate coffee professionals from around Australia and across the Asia Pacific region.

As an exhibitor, you’ll have the chance to showcase your products and innovations to an engaged, targeted audience eager to discover the latest in coffee technology, equipment, and flavours.

As a sponsor, you gain exclusive access to industry decision-makers with tailored packages designed to elevate your brand’s presence. This is your opportunity to enhance your reputation, connect with key players in the industry, and drive business growth while aligning your brand with the excitement and fun of MICE.

Plus, don’t miss the chance to participate in the Roasters Playground, where you can showcase your unique blends directly to attendees. Engage with your audience, receive immediate feedback, and create unforgettable experiences that leave a lasting impression.