MICE launched in 2012 with the purpose to connect buyers and sellers, and bring industry members together in a dedicated space.
From the beginning, MICE was created as Australia’s first and only coffee-dedicated trade show; a time for the coffee industry in Australia to come together in one place, at one time. As an annual event, it also provides an anchor point for international guests to connect with new and existing Australian customers.
With so much of the coffee community brought together yearly, the opportunities to generate businesses, to start partnerships, and for the coffee community to connect only grew.
MICE has evolved to become an exciting part of the Australian and world coffee community fabric, and is now the largest dedicated coffee show in the Southern Hemisphere.
For the first time in 2019, MICE took place at the Melbourne Convention and Exhibition Centre (MCEC).
MICE successfully secured the rights to host the World Barista and Brewers Cup Championship for 2020 and in doing so, Australia was to become the first country outside of the U.S. to host the Championships on more that one occasion, cementing our place as an iconic and respected coffee nation. Unfortunately, COVID-19 disrupted those plans… for now.
There’s no better time to be involved in MICE. We’re excited to welcome the world to the coffee capital of the country.