KeepCup: Because, Reuse.
Image: Property of KeepCup Pty Ltd
It started in a Melbourne café with a simple idea: keep it and use it again.
In 2009, KeepCup launched the world’s first barista-standard reusable cup. Designed to fit under group heads and feel familiar in the hand, it allowed customers to choose reuse without compromising the coffee experience. From the beginning, the focus was on function, fit and drinking pleasure.
Today, KeepCup is used in more than 75 countries and has become part of everyday coffee routines around the world. Morning coffees on the commute. Iced drinks in the afternoon. Products designed to be carried, used, and used again.
As coffee culture has evolved, so has the way people use their KeepCups. Iced coffee is no longer seasonal. Cups are styled, carried and photographed. They move between cafés, desks, bags and bikes. Reuse has become visible.
This shift is reflected in SipCheck. Think of it as a fit check for your coffee. A moment that celebrates how people drink today – iced, on the move, and part of everyday style. SipCheck brings a lighter, more contemporary energy to reuse, while staying grounded in what KeepCup has always stood for: good design, practical function and cups people want to keep.
Across the range, KeepCup focuses on products designed for takeaway use and daily reuse. Hot coffee cups. Cold Cups built for iced drinks. Modular systems that support different drinking styles over time. Lightweight, durable materials chosen to last.
Customisation continues to play a role in how cafés and businesses extend their brand beyond the counter. Café-branded KeepCups give customers a reusable option they can keep coming back with, while corporate gifting offers a practical alternative to short-lived merchandise. The aim is simple: products that stay in rotation.
As a certified B Corporation and member of 1% for the Planet, responsibility sits alongside design and usability. Materials are selected for longevity, and products are made to be repaired and reused wherever possible.
KeepCup remains based in Clifton Hill, close to where it all began. The idea hasn’t changed. Keep it and use it again.
Make sure to visit KeepCup at stand G22 on the show floor at MICE 2026.
Skip the queues and avoid price increases by securing your spot today: internationalcoffeeexpo.com/attend
