Loring Smart Roast at MICE2026

Australia is a unique place in the landscape of coffee culture. In the words of Tim Briggs, owner of Underground Coffee, “Australians have no constraints of tradition and are willing to experiment. The people who join the industry tend to be drawn to innovation.”

Underground Coffee Roasters began in 2015 as a small online and wholesale operation roasting on a 5kg roaster in founder Tim Briggs’ garage. They’ve since expanded operations to a full roastery and coffee shop in Penrith, NSW.

The Underground mission is to provide high-quality coffee in a way that’s fun and approachable; Briggs wants their customers to explore and enjoy specialty coffee without feeling intimidated.

As Underground’s reputation grew their business, they needed a roaster with a larger capacity to keep up with demand. Briggs shopped around but found that most large-capacity roasters on the market could not consistently achieve the profiles they had developed for their single-origin coffees. Underground needed a solution that offered increased capacity while still delivering on quality.

Briggs spent time roasting at a local co-op on both a Loring S7 and Loring S70. The roasters made a strong impression. “The first thing that strikes you with a Loring is its design and quality workmanship,” Briggs says. “It is a showpiece in the roastery. From an operational point of view, the Loring has far more power than our previous roaster, allowing us to produce profiles we were happy with.”

With Loring, Briggs and his staff found the solution to maintaining their broadening catalog of roast profiles while increasing their productivity to meet demand. Furthermore, Underground’s quality control staff were impressed. “We found consistency harder with our old system as the roaster was affected by external factors such as temperature and humidity,” said Briggs. “The Loring was far more consistent between batches. Our coffee has become cleaner in the cup with the Loring.”

Everything one should expect from a specialty coffee roaster – reliable support, consistent profiles, capacities ranging from 7kg to 70kg, efficient fuel consumption, and more – has met its match. Now, a new release of the Roast Architect software will take your Loring to the next level. With improved UI, increased configurability, and expanded integration options, the new Roast Architect will be an asset to specialty roasting.

Roast smarter, and taste what you can achieve with Loring.

Explore Loring’s roasters at MICE2026 at Stand D10.

Skip the queues and secure your tickets, today: https://internationalcoffeeexpo.com/attend