Melbourne International Coffee Expo 2027 welcomes MILKLAB as Platinum Sponsor
Image: Property of Prime Creative Media
The Melbourne International Coffee Expo (MICE) is excited to announce that dairy alternative powerhouse MILKLAB has renewed its platinum sponsorship of the event for the 9th year in a row.
“MICE has always been more than a trade show for MILKLAB. It’s one of the rare times the whole coffee community is in the same place, from café owners and baristas through to roasters and suppliers. It’s where you hear what people are working on, what’s changing in cafés and where ideas come to life,” says Sheridan Smith, MILKAB Assistant Brand Manager.
MILKLAB’s presence at MICE has grown year on year, reflecting a relationship with the coffee community that runs deeper than a stand on the show floor. Through activations like Roaster Royale and Barista Battles, the brand has consistently used the event as a platform to celebrate the craft and the people behind it, and 2027 will be no different.
“Over the years, MICE has helped MILKLAB build genuine relationships across the coffee community. What started as an opportunity to connect with cafés and baristas has evolved into ongoing collaboration with the people shaping coffee culture every day,” says Smith.
With MILKLAB’s high-energy activations sitting alongside MICE’s curated education program, Trip to Origin, Roasters Playground and more, the 2027 event promises to deliver something for every corner of the industry. It’s a combination that reflects what MICE does best – bringing together the best of the coffee world under one roof and creating an environment where the whole community can connect, learn and be inspired.
Next year, MICE will take place from 4 – 6 March, 2027 at the Melbourne Convention and Exhibition Centre, bringing together thousands of attendees across three days of world-class exhibitors, education, competition and community. From the show floor to the cupping tables, MICE2027 is set to deliver an unmissable experience for everyone from café owners and baristas to roasters, suppliers, industry leaders and coffee lovers.
Ticket registrations are now open at internationalcoffeeexpo.com/attend/
