MICE2019: back to the beginning
We all know and love MICE as the premier event on the Australian coffee calendar, but where did MICE begin?
MICE launched in 2012 with the purpose to connect buyers and sellers, and bring industry members together in a dedicated space.
From the beginning, MICE was created as Australia’s first and only coffee-dedicated trade show; a time for the coffee industry in Australia to come together in one place, at one time. As an annual event, it also provides an anchor point for international guests to connect with new and existing Australian customers.
With so much of the coffee community brought together yearly, the opportunities to generate businesses, to start partnerships, and for the coffee community to connect only grew.
MICE has evolved to become an exciting part of the Australian and world coffee community fabric, and is now the largest dedicated coffee show in the Southern Hemisphere.
For the first time in 2019, MICE will take place at the Melbourne Convention and Exhibition Centre (MCEC).
There’s no better time to be involved in MICE. We’re excited to make MCEC our new home, and welcome the Australian and the international coffee industry to the coffee capital of the country – in what really will be in the heart of Melbourne.
For more information on MICE2019 or to exhibit, contact MICE organisers at event.organiser@primecreative.com.au or +61 3 9690 8766.
