MICE2024 will again present the Richest Barista competition with a prize pool of $40,000. The competition is designed to exhibit barista talent to the public and wider coffee industry.
Richest Barista competition will take place in three rounds over the three days of MICE2024. Competitors will compete in a knock-out style format, with the winners of each pairing advancing to the next round.
Competitors take part in a barista competition, pouring eight drinks in 12 minutes – two espressos, two milk beverages, two alternative milk beverages and two signature beverages.
Competitors take part in a latte art competition, pouring six drinks in 10 minutes – two traditional lattes, two free pour lattes and two designer lattes.
Competitors take part in a cup tasting competition, guessing the odd one out.
Sponsorship value opportunity
There are strictly limited sponsorship opportunities for the Richest Barista competition.
Sponsorship provides you a platform to maximise your brand visibility in front of the global coffee industry and coffee lovers. Don’t miss out on this opportunity to be a part of the most exciting barista competition of the year.
Complete the form below to register your interest and our team will be in touch.