Abdullah Ramay
CEO of Pablo & Rusty’s Coffee Roasters
Abdullah is a purpose-driven leader and technology enthusiast, uniting business strategy, leadership, and innovation to create meaningful impact in the specialty coffee industry. As CEO of Pablo & Rusty’s Coffee Roasters, he has led the company to the forefront of sustainability and innovation, achieving B Corporation certification, Carbon Neutral Organisation status (Climate Active), and membership in 1% for the Planet. Under his leadership, Pablo & Rusty’s has won multiple awards for workplace excellence and positive impact.
A strong advocate for the specialty coffee industry, Abdullah has been instrumental in raising awareness about sustainable pricing in the café sector, ensuring Australian café culture remains world leading. He is a regular voice in media, podcasts, and social platforms, contributing thought leadership on key coffee issues, including customer experience, climate impact, pricing, automation and technology. With credentials as a CPA, PMP, MBA, and GAICD, Abdullah brings a learning mindset to the evolving landscape of coffee.
11:45am - 12:30pm
Thursday 26th March 2026 Day 1
The Coffee Value Gap
What's changed in a year? How are we balancing rising costs and café consumer expectations? Do cafés still need to raise their prices? What are customers willing to pay? Learn about the Australian Coffee Value gap, the power of collective movement, and how to communicate price increases with customers.
