Abigail Forsyth is the Co-Founder & Managing Director of KeepCup. She is a leader in the global campaign to promote sustainability. Known for its bright and instantly recognisable design, KeepCup launched the world’s first barista-standard reusable cup in 2009 and is now embraced in more than 75 countries. Following a career as a solicitor, Abigail founded a chain of Melbourne cafés with her brother Jamie, where the scale of disposable packaging waste inspired the idea for KeepCup. She was awarded an Order of Australia Medal for her contribution to sustainable design. KeepCup is a certified B Corporation and member of 1% for the Planet, proudly headquartered in Clifton Hill with an office in the UK.