Ben is Melbourne, Australia based but it wouldn’t be unusual for you to have seen him at coffee community events all around the globe as World Barista Championship judge, Q Grader Instructor or freelancing on an exciting project. His 25+ year deep-dive into the world of coffee started as barista and since then, he’s been a green buyer, brand strategist, and educator. As co-founder of market connection service, Openflor, and founder/director of specialty coffee support agency, The Sensory Agenda, he helps coffee businesses everywhere get better at what they do, whether that’s nailing flavour, sharpening strategy, or building community and then talks about it all as co-host of podcast, It’s Just Coffee!