Benjamin Vaughan
Benjamin Vaughan is a dynamic entrepreneur with a proven track record in the food industry. Starting his entrepreneurial journey at Melbourne University with a $5000 credit card, he founded a successful on-campus takeaway crepe shop, where he honed his skills in business management, customer service, and the food industry. After four years, he sold the business and set his sights on creating something truly unique.
In 2016, Benjamin launched Mile End Bagels, Australia’s first wood-fired bagel shop, which quickly became a local Fitzroy favourite. What began as a single location has expanded into four thriving stores, marking nearly a decade of growth and innovation. Under his leadership, Mile End Bagels has become a trailblazer in the Australian food scene, offering hand-crafted, wood fired bagels in a modern setting.
As the company looks ahead, Benjamin is focused on expanding Mile End Bagels nationally, with plans to bring its iconic wood-fired bagels to more Australian cities in the near future. With a passion for quality, community, and innovation, Benjamin continues to grow both as an entrepreneur and as a leader in the industry.
3:45pm - 4:30pm
Thursday 20th March 2025 Day 1
How To Optimise Social Media, Customer Experience and Brand Building
Learn how to use social media as a tool for customer engagement, boost followers, and integrate into your business without strippping hours from your workflow. This session will also touch on building customer experience and the importance of using music to create ambience, mood and atmosphere.
