Daniel Gotlib
CEO & Founder of Mush Mush
Daniel Gotlib is the co-founder of Australian functional mushroom brand Mush Mush, where he leads product formulation and innovation across the brand’s mushroom lattes and superblends. With a professional background in specialty coffee and years of experience as a barista, Daniel brings a deep understanding of flavour, quality beverages, and daily rituals that people actually stick to. His work is strongly influenced by his personal journey with ADHD, which sparked a passion for natural wellness, cognitive support, and functional ingredients backed by tradition and science. Today, Daniel focuses on creating accessible, high-quality mushroom formulations designed to support focus, energy, and long-term wellbeing.
11:00am - 11:45am
Thursday 26th March 2026 Day 1
The Wellness Era of Coffee
What do shifting consumer preferences, the impact of weight-loss drugs, protein coffee, functional coffee and reduced restaurant portions have in common? Hear from brands that have entered the wellness space and joined the health-conscious movement.