Duy Nguyen and Shy Akter
Duy Nguyen and Shy Akter are the duo behind Osoi, a tiny 17-square-meter café in Brunswick, which opened in November 2024. Duy left his career in corporate law, and Shy as a midwife to take the leap of faith and follow their passion for coffee and matcha. Osoi is known for its specialty drinks and focuses on a signature menu of coffee and hand-whisked matcha drinks. More than just beverages, this combination is a way to bring people together, tell stories, and create meaningful experiences. Osoi is an extension of Duy and Shy and their Southeast and South Asian roots – filled with family photos, personal mementos, and little details that invite people to pause and be present. At MICE2025, Duy and Shy are excited to share their approach to signature drinks: balancing tradition, creativity, and personal nostalgia.
10:45am - 11:30am
Thursday 20th March 2025 Day 1
The Power of Signature Drinks
Discover why signature drinks are influencing café menus, how to balance flavour with creativity, and learn how to integrateDiscover why signature drinks are influencing café menus, how to balance flavour with creativity, and learn how to integrate signature drinks into your workflow. This panel session will deep-drive into the profit benefits of menu diversity, and touch on the matcha madness sweeping the country!
