Gerd Müller-Pfeiffer has more than 25 years’ experience with coffee in various roles at Kraft Foods, and the past 23 years at Nestlé. Gerd was involved in product development of Nescafé, the launch of Nescafé Dolce Gusto (NDG) in Germany as Pioneer Market globally, NDG roll-out in Europe across 44 countries, and spent five years in the Nordic region as Managing Director Coffee including Roast and Ground experience. He held a regional role as Business Manager for Middle East, North Africa, Central Eastern Europe, Israel and Turkey/Greece to Germany/Austria/Switzerland, was spent five years as General Manager Coffee, which included Starbucks’ launch in retail. During Gerd’s time in the Nordic region, he was in charge of green coffee buying, especially in East Africa. He says the active living of the Nescafé plan as the biggest sustainability program for coffee for Nestlé, as well the Coffee by the Woman Concept for Female Farmer in Africa by ZOEGAS, underlies his passion. More than 10 years of experience abroad in various roles highlights his ability to lead teams and cultures in an international environment. As of 2024, Gerd is an International Coffee Consultant with a small company and help smaller specialty companies in scaling up, vision, strategy, portfolio management, distribution, customer, consumer, commercialization, growth, and finance. www.mueller-pfeiffer.com