Lou Dyer is the Innovation Manager at KeepCup, a B Corp–certified brand globally recognised for pioneering barista-standard reusable coffee cups for cafés and coffee professionals. With a café background, and a role spanning product development, designing for reuse, manufacturing and packaging innovation, Lou works at the intersection of sustainability and commercial reality. She drives projects that combing product and material innovation with sustainability practices, focusing on durability, reuse and impact reduction. The same principles guide operations and team decisions at KeepCup.