Luke Floyd is the founder and owner of Artisti Coffee Roasters, a specialty coffee company he has led for over 16 years. Starting with a focus on regional café support, Luke expanded artisti into an international brand, supplying coffee, equipment, and education across Australia and developing digital content to build the largest Australian coffee Roastery YouTube channel. Known for his straight-talking, commercially sharp approach, Luke blends coffee craftsmanship with business strategy, helping cafés and home baristas build profitable, sustainable coffee experiences. Through his widely viewed online content and industry leadership, he champions innovation, technology, and bold brand positioning in specialty coffee with clarity and conviction globally.