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Maxine Lacey

Product Lead for Square in Australia

Maxine Lacey is Product Lead for Square in Australia, shaping how Square delivers products that tackle the real pressures facing hospitality operators. Working closely with cafes, coffee shops, quick service venues and full service restaurants, she ensures Square brings the right tools to market for businesses of every size. Maxine is focused on giving sellers their time back through technology that simplifies payments, streamlines operations and unlocks insight. Her goal is to help hospitality businesses run smarter, move faster and build venues that locals love and return to, day after day.

1:15pm - 2:00pm

Thursday 26th March 2026 Day 1

How Can Automation Deliver A Premium Experience?

The best example of automation in the café market is when it's invisible to the customer. Learn how far the industry has advanced with automated tools, and where it's headed with workflow, speed and consistency.