With more than 20 years of experience in the coffee and hospitality industry, Michael Meates has dedicated his career to helping brands grow, scale, and succeed in some of the world’s most dynamic markets. Having worked across Sydney, Melbourne, London, California, and in New York for the past eight years, he brings a global perspective and a deep understanding of the specialty coffee scene and hospitality landscape. As the founder of Day For It Hospitality, Michael is committed to helping brands thrive, ensuring they not only enter the market successfully but build a strong foundation for long-term growth. He specialises in guiding coffee brands, cafés, and hospitality concepts through expansion in the New York market, and beyond. From navigating real estate selection, venue design, and equipment sourcing to green coffee procurement, roasting partnerships, recruitment, and operational strategy, Michael offers a full-spectrum approach to building and optimising successful hospitality businesses. Michael’s expertise extends to understanding local laws, securing liquor licenses, developing financial models, and assembling high-performing teams. Whether working with an emerging coffee brand looking to establish a presence in NYC or an international concept seeking a strategic US launch, he provides tailored solutions that drive sustainable growth and profitability.