Nick Ferguson
Director of Coffee for The Grounds Group
Nick Ferguson, Director of Coffee for The Grounds Group, oversees the full coffee journey—from green coffee planning and purchasing to quality control, coffee program strategy, and product development. He leads the Grounds Coffee Factory Roastery team and manages day-to-day operations with a hands-on, quality-driven approach. Known for wearing many hats, Nick combines technical expertise with creative vision to craft exceptional and consistent coffee experiences
1:30pm - 2:15pm
Friday 27th March 2026 Day 2
Beyond Coffee – How to Create the X Factor
All good cafés do more than just killer coffee. The best cafés foster a sense of community and keep customers engaged. Discover how coffee raves, wellness events, multipurpose venues, and after hours activities can foster connection with staff and help grow your customer base. Learn how to stand out when everyone is doing the same.
