Driven by her firsthand experience with coffee waste in Melbourne, Ninna founded Reground in 2014, demonstrating her commitment to helping businesses embrace the circular economy with a great focus on impact. Renowned for developing Australia's largest coffee collection service and has since supported over 600 local businesses in diverting waste from landfill. Ninna is an expert in circular economy with over 10 years of experience in designing and implementing sustainable solutions across various organisations. As behavioural design specialist, she blends her passion for sustainability with practical strategies to drive impactful change in the waste and innovation sectors. Ninna also spearheaded significant sustainability projects for government bodies, property managers such as Mirvac, and corporations like Macquarie.