Raihaan Esat
General Manager, ICT
Raihaan Esat, General Manager of ICT, has transformed a foundational passion for coffee into a career defined by technical mastery and business strategy. His journey spans the full spectrum of the industry, from the precision of elite barista competitions to the complexities of executive leadership. With a relentless focus on quality, Raihaan has managed expert roasting teams and developed rigorous quality control systems to ensure premium production. His expertise is further bolstered by his experience as a business owner and mentorship from industry leader Phillip Di Bella, allowing him to bridge the gap between artisanal craft and commercial excellence.
12:30pm - 1:15pm
Saturday 28th March 2026 Day 3
How to Price Your Coffee
Thinking of opening a cafe and unsure what to price your menu at? Maybe you've been established for a while but feel your pricing isn't reflective of the market or business needs. Let's break things down and understand the contributing costs to a cup of coffee and how to price your menu so that you can remain a sustainable and profitable business, and comfortably justify to a customer why the price is the way it is.