Rebecca established her coffee roastery at the age of 23, on her family's coffee plantation at, picturesque Newrybar, in the Byron Bay hinterland. 18 For 32 years now Rebecca has celebrated and grown the local coffee harvest, gaining recognition for her Australian estate grown coffee, its unique qualities and establishing the Zentvelds Coffee brand. 30 Rebecca has been President of the Australian Grown Coffee Association since 2017 and represents growers across Subtropical and Tropical Australia. She is a leading voice for the growth of the industry and is immensely enthusiastic about the unique qualities of Australian grown coffee and the recent developments that have led to a resurgence of interest, with new landowners and other crop farmers deciding to get into coffee growing over the last year.  60 Personally, the best part of her week is spent hosting tours; welcoming and encouraging new growers as well as visitors and coffee aficionados to her Zentveld family farm and coffee house in the hills behind Byron Bay. 28 Agri-tourism, provenance and tase of place are key to her farming business success and she believes, the future growth of the Australian grown coffee industry. 20