Sam Sidney
Sam Sidney is the founder/director of creative and social agency Milkbar Digital. This independent Melbourne agency provides their clients with end-to-end social media management (strategy, content creation, paid advertising, influencer management, and more) plus creative content.
Their client roster includes food heavyweights such as Simplot Australia, Pauls Dairy and San Remo, and F&B brands such as Nando’s, San Churro, Sandwich Chefs and the Australian Venue Co.
Sam’s 18-years of experience in digital marketing and content strategy has had her working with global brands but also local small business owners to grow their reach, brand resonance and ultimately, bottom line, through strategic and considered social media.
With a background in photography and design, but a day-to-day that is heavily focused on small business operations and management, she is well aware of the challenges that business owners face today and approaches social media with a ‘quality over quantity’ mindset.
3:45pm - 4:30pm
Thursday 20th March 2025 Day 1
How To Optimise Social Media, Customer Experience and Brand Building
Learn how to use social media as a tool for customer engagement, boost followers, and integrate into your business without strippping hours from your workflow. This session will also touch on building customer experience and the importance of using music to create ambience, mood and atmosphere.
