Sam Taylor
Soul Origin National Coffee Manager
With more than 20 years of experience in the coffee industry, Sam has dedicated his career to the art and science of coffee, which includes competing at a national level and judging prestigious events such as the World Barista Championship. His passion extends beyond the cup, focusing on the next generation of baristas, guiding them through their professional journey, ultimately aiming to elevate the coffee experience for all.
8:45 AM - 9:30 AM
GCR Symposium - 21st March Day 2
Coffee At Scale
Deep-dive into the Australian quick-service sector, discussing the evolution of the foodservice category, growing consumer connection, coffee pricing, and balancing quality vs volume. Discover the coffee commitment and growth plans from some of the industry's largest brands including McCafé, 7-Eleven and Soul Origin.
