Sergio Londono
Head of Coffee at Jack Murat
I’m Sergio Londono, a coffee professional with over 13 years of experience living and breathing coffee. My journey has taken me from owning a coffee shop to roasting, tasting, and growing coffee in Colombia, giving me a deep understanding of every step from seed to cup. For the past year and a half, I’ve been Head of Coffee at Jack Murat, where I oversee coffee processing at the farm and ensure every bean meets the highest standards. I’m passionate about specialty coffee, sustainability, and creating exceptional flavors that tell the story of their origin.
1:30pm - 2:15pm
Friday 27th March 2026 Day 2
Beyond Coffee – How to Create the X Factor
All good cafés do more than just killer coffee. The best cafés foster a sense of community and keep customers engaged. Discover how coffee raves, wellness events, multipurpose venues, and after hours activities can foster connection with staff and help grow your customer base. Learn how to stand out when everyone is doing the same.