The Bag Broker will partner with MICE to sponsor and produce the official showbags for MICE2019. The Bag Broker was founded in 2004 by Holger Nygaard, a passionate Danish man who moved to Taiwan for love. His passion for coffee brought him to his first job in the industry – selling coffee machines globally. However, he really wanted to utilise his skills and passion to make a difference in the coffee industry.
As the third wave in the specialty coffee trend started to gain more traction, roasters wanted to share the origin and uniqueness of their coffees. Packaging became the canvas to tell that story. Fluent in Mandarin and living in Taiwan at the time, where the best bags are made, Holger decided to fill that gap and become the bridge between suppliers and the roasters.
Where better to start than Melbourne, the coffee capital of the world? As rules were being broken and the trend for coffee was being set by Australia throughout the world, The Bag Broker was doing the same for the way it was packaged. Today, The Bag Broker provides bags all over the world and has offices and partnerships in Taiwan, Australia, the UK, Europe, and China. They provide fully customised bags with a variety of printing methods and a full array of stock bags, while always seeking to break into new ways to tell the beautiful story of coffee.
The Bag Broker currently have their sights set on achieving full recyclability and biodegradability. They are working with film manufacturers to develop a solution specifically to allow coffee bags to become recyclable and biodegradable. For the past few years they have already been selling a range of bags made from biodegradable materials. However, The Bag Broker are now in in the process of launching a second generation, which will be certified biodegradable in Australia and which is intended to be disposed of with food waste for composting.
Holger says that The Bag Broker are very “excited to be sponsoring MICE2019. As one of the largest coffee expos in the world, MICE brings everyone in the coffee industry together around our shared passion. We look forward to showcasing our unique point of difference within the flexible packaging industry. At MICE, we are hoping to find like-minded people to help us move into a new sustainable world where we can all enjoy the cup of coffee we love in a responsible way.”
Early bird sales for MICE are closing soon so click here to get your tickets, and make sure to keep your eyes peeled for the MICE2019 official show bags at the expo!