The Melbourne International Coffee Expo  is proud to confirm the return of Trip to Origin as a dedicated feature of MICE 2027, building on the success of its show floor debut at MICE 2026. 

The Trip to Origin feature exists to bring the voices of coffee-producing regions directly into the conversation at MICE.  

The 2027 program builds on a successful 2026 edition with an expanded stage program across three days, bringing green bean producers, traders, importers and storytellers directly to the floor. Sessions will span trade and consumer audiences, covering production, sourcing, sustainability and regional insights from growing regions across the globe, with cupping sessions running alongside to give attendees a direct sensory connection to origin. 

The space itself has been designed to immerse visitors in the world of green bean coffee, with lush greenery, relaxed lounge seating and a supply chain display tracing coffee from crop to cup.  

Exhibiting nations and organisations will receive a dedicated stand, the opportunity to host cupping sessions and deliver talks to a highly engaged industry audience, pre-show marketing inclusions, and a listing on the Trip to Origin webpage, all designed to maximise visibility and drive genuine commercial outcomes.